Publisher resources
Ad tech. Plainly explained.
Guides and strategy for independent publishers — everything from header bidding to choosing the right monetization model.
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Native Ads vs Banner Ads: What Publishers Need to Know
A practical comparison of native advertising and display banner ads for publishers — covering click-through rates, CPMs, user experience, and which format belongs on your site.
Server-Side Header Bidding Explained
What server-side header bidding is, how it differs from client-side Prebid.js, and why it matters for page speed and publisher revenue.
How to Monetize Your Website Without Hurting Your Readers
Five monetization approaches for independent publishers, with honest pros and cons for each — from subscriptions and affiliate marketing to native advertising.
What Is a Floor Price and How to Set One
Your floor price is the minimum CPM you'll accept for an impression. Set it too low and you leave money on the table. Set it too high and inventory goes unsold. Here's how to find the right number.
Ad Fill Rate Explained: What It Is and How to Improve It
Fill rate measures how often your ad requests result in a served ad. A low fill rate means unsold impressions and lost revenue — and most of the causes are fixable.
First-Party Data for Publishers: A Practical Guide
Third-party cookies are going away. Publishers who have been collecting and activating first-party data will be insulated from the shift — those who haven't will see CPMs fall.
Why Your AdSense Revenue Is Declining
AdSense RPMs have been falling for many independent publishers — not because of anything they did wrong, but because of structural changes in how display advertising works. Here's what's happening and what to do about it.
The Best AdSense Alternatives for Independent Publishers in 2026
AdSense is not the only — or even the best — monetization option for most independent publishers. Here's an honest comparison of the leading alternatives, with the traffic and content requirements each one demands.
Readers Don't Hate Ads. They Hate Bad Ads.
Ad blockers are installed by a third of desktop users, but the problem isn't advertising itself — it's a specific kind of advertising that treats readers as targets rather than people. There's a better way.
What Your Website Should Be Earning: Publisher RPM Benchmarks
RPM varies enormously by content category, geography, and monetization setup. Here are real benchmarks across verticals so you know whether your site is performing, underperforming, or leaving serious money on the table.
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